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West Virginia University

Communications Specialist - Engineering and Mineral Resources

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Description Description:

The Statler College of Engineering and Mineral Resources is seeking applications for a Communications Specialist. This position will be responsible for high-level writing, in-depth research, and strong editorial capabilities to produce news releases, statements, media advisories, marketing materials, internal/external communications, feature articles, social media campaigns/posts, advertising to both internal and external audiences, including state, national and international print, broadcast and electronic media outlets and in-house communications.

In order to be successful in this role, the ideal candidate will:

  • Work with the Statler College's Director of Marketing and Communications to develop and implement overall strategic communications plan consistent with the goals of the College and West Virginia University.
  • Maintain frequent and regular contact with administrators, faculty, researchers, staff, students and alumni from the Statler College to identify newsworthy content for internal/external communications.
  • Research, write and edit high quality content that promotes and illustrates the achievements of those in our College and Engineering community for press releases that will be shared on the College's webpages, and social media accounts.
  • Reformat content from press releases to the College's magazine EngineeringWV, department e-newsletters, recruiting materials and other communication/marketing deliverables.
  • Participate in strategy sessions with director and the enrollment office to determine needs and modes of recruitment messages.
  • Assist with initial drafts of dean's speeches, comments, scripts and presentations geared toward target audiences on a wide variety of topics.
  • Work closely with WVU University Relations-News to ensure timely placement of Statler College press releases.
  • Provide advice/support to administrators/faculty/staff regarding effective communications.
  • Work as an integral member with the Statler College Marketing and Communications team and University Relations departments to ensure policies and protocols are followed and remain in the University brand.
  • Research other news outlets ranging at the University level, regional and national news that are of interest to the college and shares information with the director.
  • Oversee student writers content and edit for accuracy and professionalism before publishing over various media platforms.
  • Build the College's visibility and reputation through innovative usage of social media channels.
  • Work with the director to create and execute social media calendar, including daily posts and data-driven social media campaigns. Monitor current trends in marketing and social media to evolve social media presence. Engage with audiences on all social platforms.
  • Coordinate posts with WVU UR Marketing/Social Media.
  • Work with director and web developer to populate monthly Wired e-news content.
  • Coordinate with the web developer to review website content for updates or timely removal of outdated information.
  • Interact with local, regional and national media (television, radio, print and online) to promote the Statler College during high profile events.
  • Develop relationships with reporters to aid in optimal cooperation and coverage.
  • Provide support for media availability and one-on-one interviews related to events, research, student competitions, student and faculty awards, etc.
  • Assist the development office in writing or editing nominations for certain recognition awards.
  • Assist with communications before/during upcoming events
  • Assists with setup and teardown for certain events in the college when needed.


Qualifications:

  • Bachelor's degree in journalism, communications, public relations, English or a related field is required.
  • Two (2) years of experience in the following:
    • A journalism, communication or public relations position in any of the following: higher education, science, news media, government agency or business or other knowledge-based organizations
    • Interviewing, writing, editing and proofreading
    • Conducting social media for an organization
  • Ability to write Associated Press and Chicago Style.
  • Demonstrated skill in analyzing situations and providing sound professional judgement on problems dealing with sensitive and sometimes confidential issues.
  • Ability to operate the necessary computer software, web-based and other high tech equipment to perform various communication duties; broad knowledge of web and various publishing/design programs.
  • Ability to work collaboratively and effectively communicate with administrators, faculty, staff, students, alumni and other executives/staff at the University levels and maintain cooperative working relationships.


About WVU:

At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Find out more about your opportunities as a Mountaineer at http://hr.wvu.edu/.

West Virginia University is an Equal Opportunity/Affirmative Action Employer and the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff and students, and invites applications from all qualified individuals, including minorities, females, individuals with disabilities, and veterans.
Job Information
  • Location:
    Morgantown, West Virginia, United States
  • Job ID:
    48825621
  • Posted:
    June 5, 2019
  • Position Title:
    Communications Specialist - Engineering and Mineral Resources
  • Company Name:
    West Virginia University
  • Job Function:
    Other
  • Entry Level:
    No
  • Job Type:
    Full-Time
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