Description

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

LEARFIELD is seeking a proactive and relationship-driven NIL Partnership Solutions Manager to join our Sports Properties team and lead the day-to-day activation of Name, Image, and Likeness (NIL) partnerships on campus. This role plays a critical part in connecting brands with student-athletes through high-impact campaigns while also supporting the activation of traditional sponsorships. The right candidate will bring energy, innovation, and a deep understanding of how NIL can enhance both partner outcomes and the student-athlete experience.

In this role, you'll serve as the primary activation lead for NIL partners, coordinating integrated marketing campaigns across digital, social, in-venue, broadcast, and experiential platforms. You'll manage end-to-end NIL workflows, including athlete onboarding, deliverable tracking, and content approvals. This role will also contribute to NIL partner renewal strategy and mentorship of junior team members. This position is ideal for someone who thrives in a highly visible, fast-paced environment and is passionate about shaping the future of collegiate athletics through NIL.

Key Responsibilities

• Lead the activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.

• Serve as the primary liaison between brand partners, student-athletes, and university stakeholders.

• Manage NIL logistics including athlete coordination, content approvals, deliverable tracking, and payment processing.

• Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging, compliant, and strategically aligned.

• Oversee timelines, project plans, and asset delivery schedules—ensuring NIL and sponsorship activations are executed with accuracy and timeliness.

• Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.

• Mentor coordinators and game day staff on NIL campaign execution and industry best practices.

• Identify process improvement opportunities and support adoption of NIL-specific tools, platforms, and workflows.

• Represent the property at brand partner meetings, student-athlete sessions, and university events.

• Ensure all NIL and sponsorship activity aligns with Learfield's brand, contractual obligations, NCAA/state NIL legislation, and university standards.

Minimum Qualifications:

• 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.

• Demonstrated ability to manage complex NIL and sponsorship projects independently.

• Strong communication, organization, and project management skills.

• Proven success in executing athlete-driven or influencer-style campaigns.

• Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets.

• Collaborative mindset with an ability to influence cross-functional teams and student-athlete stakeholders.

• High attention to detail and accountability for results.

• Proficiency in Microsoft Office and other planning or CRM tools.

• Ability to work evenings/weekends as needed for game days, NIL activations, and events.

Preferred Qualifications:

• Bachelor's degree in marketing, communications, sports management, or a related field.

• Knowledge of the multimedia rights landscape in collegiate athletics.

• Experience mentoring junior team members or overseeing activation processes.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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